CONNECTING AUDIENCES: CREATE & CONVERT
For many years digital marketing was a cracked
discipline. Content marketing, email programs, customer relationship management
(CRM), social networking sites, analytics and many other aspects of the advertising
biota all operated autonomously, sometimes partaking info with one another,
often overlapping in confusing and incompetent ways, and almost always roughly
bolted-on to a website at the centre. But that’s not true anymore.
Today, digital marketing is amalgamated. The website
is no longer the ampule for all digital marketing tools and practices, but a
support for them.
Creative,
content, customers
This paradigm shift — what we call “The Great Overturn”
— is the single most significant factor that has prejudiced what we do and how
we do it. We’ve believed a lot about the procedure by which the marketing rudiments
that surround your website have ripened to become more important, authoritative,
and complex than the website itself and reconnoitered it in many customs. If
you’d like to learn more about the new guidelines of digital marketing, here
are a few places to start:
White
Paper: The Great Overturn: How Digital Marketing Has Developed
Beyond the Website
Webinar:
Beyond the Website: How three agencies efficaciously embraced the new rubrics
of digital marketing
Article:
Why Your Marketing is Not a Ingenious Opportunity
Podcast: Agency Marketing Matters
Marketing Basics
1. What Marketing?
2. 4 P’s of
Marketing.
3. Definitions of
Branding, Marketing, Advertising, Promotions and Sales.
4. Market
Segmentation, Targeting and Positioning. (STP)
5. Real World Case Study Example.
Introduction to Digital
Marketing
6. What is Digital
Marketing?
7. Types of Digital
Marketing
8. Digital Marketing
Vs Traditional Marketing.
9. Traditional
Marketing Funnel.
10. Brand/Product
Visibility.
11. Traffic -
Targeted VS Non-Targeted.
12. Converting
Traffic into Leads.
13. Visitor
Engagement
14. Visitor Retention
& ways to decrease bounce rate
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